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Analysis for 'Tubefilter'

  • Come to the Multi-Screen Mix-Up on May 16th, Win Free Tickets to the 2012 Online Video Ad Summit

    VideoNuze is proud to be partnering with Tubefilter and Four Screen Media to present another complimentary Multi-Screen Mix-Up, on Wed, May 16th at Copia, 307 East 53rd Street in NYC. At our last Mix-Up, we had hundreds of attendees turn out for a great night of networking with video industry colleagues.

    We have two special attractions planned for this Mix-Up: first, our featured speaker will be Revision3 CEO Jim Louderback, who will informally discuss how he helped create the company, building its slate of original programs and diverse distribution methods, while maximizing revenue.

    Second, we will be doing a drawing for 5 winners to receive free tickets to the VideoNuze 2012 Online Video Advertising Summit on Tues, June 19th (each a $595 value)!

    Hope you can join us for this fun evening during Internet Week!

    Sign-up for the Multi-Screen Mix-Up now!

     
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  • FourScreen-Tubefilter Mix-Up on Jan. 24th

    My friends at FourScreen Media and Tubefilter are hosting another great mix-up next Tuesday night, Jan. 24th from 6:30-8:30pm at Copia, in midtown Manhattan. The special guest this time is Jeff Eisenberg, Sr. Account Executive with DECA, a leading women's digital media company that creates and syndicates premium video. Jeff will discuss how DECA's productions are helping brands reach the "Mom" demographic with compelling video.

    Registration is complimentary and these events always offer terrific industry networking.
     
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  • Come to the Multi-Screen Mixer Tuesday Night in NYC

    If you're in NYC Tuesday night Sept. 20th, please join me at the Multi-Screen Mix-Up NY at Copia, 307 East 53rd Street from 6:30pm-8:30pm. The mixer is being presented by Tubefilter and Four Screen Media, and is supported by AdoTube, Kantar Video, VideoNuze, PGA, OMMA Global and MWW Group. In addition to great industry networking, My Damn Channel Founder and CEO Rob Barnett will be making some brief remarks. It's sure to be a fun evening (and it's free to attend), so I hope you can come!
     
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  • Electus, Ogilvy, Deep Focus Executives on Branded Entertainment Panel at ELEVATE

    If you think the pre-roll ads are all there is to online video advertising, then think again. "Branded entertainment" - the creation of original web series sponsored by specific brands - has become one of the most exciting new ways to break through and reach specific audiences. Major brands including Denny's, Sprite, Ragu, IBM, Hellman's, Kraft, Lexus, Royal Caribbean, HP, Mitchum and many others are already achieving success. But despite branded entertainment's growing popularity, it's still a relatively new format with lots of unknowns.

    To tackle the issues and explain why branded entertainment is such a compelling new opportunity, I'm pleased to announce "Branded Entertainment's Role in the New Marketing Mix," a featured panel discussion at ELEVATE: Online Video Advertising Summit on Tuesday, June 7th in NYC. The session includes some of the most experienced, active executives leading the branded entertainment charge:

    • Jordan Hoffner - President, Digital Media, Electus
    • Ian Schafer - CEO and Founder, Deep Focus
    • Doug Scott - President, OgilvyEntertainment
    • Josh Cohen - Co-Founder, Tubefilter (moderator)

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