Posts for 'Sundance Film Festival'

  • GoWatchIt Partners With Sundance; You'll Never Miss a Hot Indie Movie Again

    Ever had the experience of hearing about a movie, being intrigued by it, wondering when/where you'll be able to see it, and then, as time passes, forgetting all about it? GoWatchIt, a free service, cleverly solves this problem, allowing you to search for and save movies to a queue and then alerting you as they become available in the future, whether in theaters, on DVD/Blu-ray or online/on-demand.

    Now GoWatchIt has partnered with the Sundance Institute, whose 2013 Film Festival is currently underway. Sundance is historically the place where some of the hottest independent films are debuted. However, given the nature of film distribution cycle times, frequently these movies won't actually become available for viewing for many months.

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  • YouTube's Meager Sundance Rental Revenues Really Weren't That Surprising

    This week brought news that YouTube's recent foray into rentals netted the company a whopping $10,709.16. I wasn't surprised by the results, as YouTube only made 5 Sundance films available for 10 days. As I suggested 2 weeks ago, even with YouTube's massive audience, it would be unreasonable to expect too much. Still, it was great promotion for the indie film producers and no doubt a learning experience for YouTube.

    I'm not religiously opposed to YouTube broadening its model beyond free and ad-supported video, but I do think YouTube needs to be wary of spending a lot of time trying to secure me-too rights for distribution of Hollywood's prime TV and movie output. That's highly competitive ground, and Netflix for one, has enormous advantages given its robust subscription model. YouTube is in the pole position when it comes to the ad-supported online video model and it needs to be relentlessly focused on proving it can make the model profitable.

    What do you think? Post a comment now (no sign-in required).

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