Next Tuesday, Aug. 24th, The Diffusion Group and VideoNuze will present the fourth complimentary webinar in our 2010 "Demystifying" series, with this session's focus on demystifying independent online video and syndication models. The series is exclusively sponsored by ActiveVideo Networks.
Once again, TDG's Colin Dixon and I will be hosting and moderating, and we have two terrific guests joining us, Jim Louderback, CEO of Revision3, a leading Internet-only television network, and Richard Bloom, SVP of Business Development for 5Min, a leading syndication platform for instructional and lifestyle videos. Jim and Rich will each do short presentations and then we'll have moderated Q&A followed by plenty of time for audience Q&A.
Our webinar couldn't be more timely; with online video viewership exploding (comScore reported 5.3 billion total viewing sessions in July) and myriad connected devices leveling the playing field for on-TV viewing, web producers have lots of opportunity ahead of them.
Still, in covering the online video industry closely, it's apparent that there's no single approach or success formula. For instance, consider the variety of news from just last week; Demand Media, which operates an algorithmically-driven, low-cost, syndication-focused content factory filed to go public. Meanwhile, My Damn Channel, an independent web video producer, raised $4.4 million to continue launching and distributing its own original shows. And Metacafe, an independent entertainment destination site announced the hiring of Steven Horn to lead a more aggressive push to curate content into 5 vertical areas. Clearly there are many different models online video providers and distributors are using.
In the webinar, Jim and Rich will explain what's working for their companies and the broader industry trends they're observing. We'll also discuss the effectiveness of paid vs. ad-supported business models, technology changes and competitive challenges ahead. If you're an independent video producer, or part of an established media company looking to succeed in the online medium, this webinar is for you!
VideoNuze is the authoritative online source for original analysis and news aggregation focused on the burgeoning online video industry. Founded in 2007 by Will Richmond, a 20-year veteran of the broadband, cable TV, content and technology industries, VideoNuze is read by executive-level decision-makers who need to get beyond the standard headlines and achieve a deep understanding of online video’s disruptive impact.