Daisy Whitney and I are pleased to present the 56th edition of the VideoNuze Report podcast, for April 9, 2010.
First up this week, Daisy gives us an update on increasing ad loads in TV programs distributed online, building on our discussion from last week. Daisy reports on an interview she did with Mark Garner, SVP of Business Development at A&E Television Networks. AETN has found that in their TV Everywhere trials, when they increased ad loads by 20%, the rate at which people watch the programs all the way to the end was unchanged.
Research continues to build that incremental increases in ads doesn't harm viewership, but enhances monetization. Daisy concludes that AETN's experience is yet more evidence that soon enough more ads in online programs will be pervasive. Separate, Daisy previews an article she's writing about ad verification and how it figures in to the online video space.
Then I add some further color to my post from earlier this week in which I tallied up Q1 '10 financings for private video companies to at least $277.4 million. It was another stellar quarter for video companies, despite the fact that credit markets are still tight. Listen in to learn more.
Click here to listen to the podcast (13 minutes, 44 seconds)
VideoNuze is the authoritative online source for original analysis and news aggregation focused on the burgeoning online video industry. Founded in 2007 by Will Richmond, a 20-year veteran of the broadband, cable TV, content and technology industries, VideoNuze is read by executive-level decision-makers who need to get beyond the standard headlines and achieve a deep understanding of online video’s disruptive impact.