Connected TV Advertising Summit - VIRTUAL EVENT - leaderboard 7-7-20
  • VideoNuze Podcast #515: TV Viewing Trends During the Pandemic

    I’m pleased to present the 515th edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia. As always, we hope our listeners are staying well.

    This week Colin shares some of his thoughts about recent viewership data from Alphonso, which he believes might suggest OTT services’ lack of new original content may be leading to a decline in viewing, following the initial March surge. Colin also observes that local TV viewership appears unchanged which is likely due to the ongoing strength of local news.

    Finally, we discuss YouTube Select, which is YouTube’s new initiative to gain a bigger share of TV ad dollars by expanding its range of brand safe curated content viewed on TVs.

    Listen in to learn more!

     
    Click here to listen to the podcast (21 minutes, 50 seconds)



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  • Penthera Webinar full banner - 7-3-20

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