Friday, March 27, 2020, 12:40 PM ET|Posted by Will Richmond
I’m pleased to present the 507th edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia.
First, we hope all of our listeners are staying well. The virus has brought many new realities to our daily lives and also to the video industry. As a quick side note, please check out the Coronavirus Video Research Hub I launched yesterday to help all of us better track relevant data and insights being released by many leading companies.
On today’s podcast, we dig into some of this research. Colin discusses data from Hub Entertainment showing how much more time viewers are spending with services like Disney Plus, Netflix and Hulu. Colin wonders how sustainable the trend is for Disney Plus though given the production stoppages and lack of new marquee content. There are broader questions about SVOD adoption/churn in this era of belt-tightening.
An area of continued interest for me is what sports fans are doing with their time given the suspension of live sports and also where associated ad spending is moving. New research from Altman Vilandrie & Co. indicates that “reading” and “watching non-sports on TV” were the 2 activities most cited by sports fans as their preferred activity.
Listen in to learn more!
Click here to listen to the podcast (23 minutes, 1 second)