Friday, November 22, 2019, 12:43 PM ET|Posted by Will Richmond
I’m pleased to present the 492nd edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia.
This week Colin and I discuss my post from earlier this week, “Will Spinning Video Subscriptions Become a Thing?” which highlighted Hulu’s explicit offer to subscribers to switch (or spin) between its Live TV and ad-supported SVOD service. Hulu made the offer to mitigate a $10 per month rate increase it announced on its Live TV service.
Colin and I examine the pros and cons of SVOD services explicitly pitching spinning as a value proposition and whether it will take hold. Related, Colin also raises the interesting point that with the SVOD landscape getting more crowded, it might be beneficial for SVOD providers to offer smaller bite-sized on-ramps to start customer relationships (e.g. weekend passes, pre-paid credits, etc.) as we’ve seen in other industries.
SVOD is entering a significant period of transition, and from our perspectives, all ideas are going to be on the table to attract and retain subscribers.
Listen in to learn more!
Click here to listen to the podcast (24 minutes, 1 second)