VideoNuze Podcast #462: YouTube TV’s Rate Hike; NABShow TakeawaysFriday, April 12, 2019, 9:31 AM ET|Posted by Will Richmond
I'm pleased to present the 462nd edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia.
Colin and I both shed a tear this week as YouTube TV raised its rate to $50/month (up $10 for those currently paying $40/month and up $15 for those like Colin and me who were grandfathered at the original $35/month price - a whopping 43% increase).
While Colin says he wasn’t surprised, I actually was. There’s been a huge window for YouTube TV to grab market share as other virtual pay-TV operators raised their rates and/or scaled back promotions. But Google has obviously decided it was done heavily subsidizing YouTube TV. Colin and I discuss the implications of the move and how the “new normal” in virtual operators’ rates will likely reduce cord-cutting.
Then we switch gears with Colin sharing his takeaways from NABShow - focusing on AI, cloud and live.
Listen in to learn more!
Click here to listen to the podcast (23 minutes, 20 seconds)
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Categories: Podcasts, Skinny Bundles
Topics: Podcast, YouTube TV