Penthera leaderboard - 3-10-20
  • Video Interview with Yahoo's EVP, Americas Ross Levinsohn

    Today I'm pleased to share a video interview I did with Yahoo's EVP, Americas, Ross Levinsohn at the recent NATPE Market conference in Miami, FL. Among the topics Ross addresses are::

    How Yahoo is breaking through given the proliferation of online video choices?

    How did the new Tom Hanks project "Electric City" for Yahoo come about?

    Why is Yahoo's user data so important to developing original programming?

    What's the timetable for shifting TV spending to online video and what are the key challenges?

    Are there non ad-based revenue streams Yahoo envisions for its video?

    What's the big surprise he foresees for 2012?

    The interview runs 12 1/2 minutes. (Note, I'm off camera and my audio isn't great, so the questions are overlaid in text.)

     
  • Connected TV Advertising Summit (VIrtual) full banner

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