Peter Stern, Chief Strategy Officer of Time Warner Cable, the second-largest cable operator in the U.S., spent time with me at the recent Cable Show, explaining a concept guiding the company's content distribution strategy he calls the "4 Any's." This refers to any content, any device, any time and anywhere. In the interview, Peter discusses how TWC is executing against each of the 4 any's and why they're so important.
In particular, Peter notes that all 255 linear cable networks TWC carries are now available for streaming within subscriber homes to certain devices. Next up is layering on VOD and out-of-home access. Peter talks about the roles of TWC's app for aggregated viewing experiences vs. how "super-fans" will gravitate to the networks' own apps (e.g HBO GO, WatchESPN, etc.).
Beyond content distribution, Peter also describes the strategy behind "CableWiFi," a new roaming collaboration announced at the Cable Show among 5 cable operators, totaling 50K hotspots nationwide (note WiFi usage is uncapped, which TWC believes is a real differentiator relative to wireless services) as well as why business services is a growing part of TWC's services portfolio. Watch the interview (7 minutes, 34 seconds).
Categories: Cable TV Operators
Topics: Time Warner Cable