Tuesday, November 30, 2021, 10:26 AM ET|Posted by Will Richmond
Please save the dates for VideoNuze’s inaugural Connected TV Advertising PREVIEW: 2022 (virtual event) on the afternoons of January 26th and 27th.
Connected TV advertising is white hot. eMarketer recently raised its forecast for 2021 to $14.5 billion in the U.S. alone, up 60% from last year. And it is projecting CTV ad spending to double, to $29.5 billion by 2024. Other forecasters are even more optimistic about CTV’s future. CTV and streaming are the top priorities for every media and technology company today.
Core to everyone’s optimism is CTV’s ability to bring together the best of TV advertising (sight, sound and motion) with the best of digital advertising (targeting, optimization, attribution), making it an unprecedented medium for marketers to achieve their diverse goals. In particular, CTV’s digital attributes will allow CTV to evolve to more of a lower funnel / full funnel medium, unlocking ad spending from performance-oriented marketers seeking specific outcomes.
To help set the stage for the opportunities ahead and the challenges that remain, I’m pleased to present VideoNuze’s inaugural Connected TV Advertising PREVIEW: 2022 (virtual event) on January 26th and 27th. PREVIEW: 2022 will be the first event of its kind in the industry - 100% focused on senior industry executives sharing their key CTV priorities for the coming year. These are the executives and companies who are driving and shaping the industry today, through their strategic plans, investment decisions and innovation priorities (typical VideoNuze events feature 30-40 executive speakers).
As always, the program will be highly curated, with a mix of one-on-one interviews, panel discussions, research presentations and case studies, providing an immersive learning experience for attendees. PREVIEW: 2022’s virtual format means attendees can view any/all of the sessions from the convenience and comfort of their offices or homes without concern for Covid, Omicron or any other variant that may arise. PREVIEW: 2022 is the fourth virtual event VideoNuze has hosted since the beginning of Covid (following 12+ years of hosting in-person events) and the feedback has been uniformly positive. For anyone with a stake in CTV advertising’s future, PREVIEW: 2022 will be a must-attend event.
The CTV Advertising PREVIEW: 2022 web site, including registration, will be activated shortly and I’ll share many more details in the coming weeks, including the first group of sponsors.
Looking further ahead into the new year, in June, 2022 VideoNuze will once again present our flagship Connected TV Advertising Summit (session videos from the 2021 edition are here and here), and in November 2022, the second version of the Connected TV Brand Suitability Summit (session videos from the 2021 edition are here).
I’m really excited about what’s shaping up to be a busy year for VideoNuze of industry education, thought-leadership and networking about CTV advertising - its enormous potential and key challenges still to be surmounted.
If you’re interested in learning about sponsorship or speaking opportunities please contact me.