More evidence that online video has gone mainstream, as the NY Times is running a series today, dubbed "The Sofa Wars," includes half a dozen articles looking at online video's incursion into the living room. Included in the series are articles on cord-cutting (or the lack thereof), Sony's bet on Crackle, the range of connected devices vying for market share, the role of 3D in selling TVs and Dish Network's new online initiatives.
The Times' coverage further underscores how online video has burst into the public consciousness in the past few years. In the pre-YouTube era (before 2005), online video was still a fringe activity for people willing to hunt around for valuable video and suffer through often sub-optimal delivery quality. Now, as comScore reports each month, online video is watched by the vast majority of Internet users. It's becoming as common as sending an email. With connected devices proliferating to bring online video to TVs, what additional consumer behavior changes can we expect over the next 5 years?
VideoNuze is the authoritative online source for original analysis and news aggregation focused on the burgeoning online video industry. Founded in 2007 by Will Richmond, a 20-year veteran of the broadband, cable TV, content and technology industries, VideoNuze is read by executive-level decision-makers who need to get beyond the standard headlines and achieve a deep understanding of online video’s disruptive impact.