Kurt Andersen's piece in New York magazine, You Must be Streaming, is getting a lot of viral activity today. It's the first mainstream media piece about the seriousness with which newspapers are going after broadband video and what this may mean for broadcasters.
Of course, last spring we released our report on how the top 40 U.S. newspapers are pursuing broadband video. Based on our analysis, it was clear that a high-stakes battle was on the horizon, as newspapers began to extend their brands and skills into the broadband video arena. This battle is only going to intensify as more newspapers realize that video is well within their reach and there's a whole lot of new revenue to be had by offering traditional and new advertisers the opportunity to run video ads adjacent to their budding video initiatives.
Topics: Broadband Video Focus