Motorola Showcases Benefits of nDVR [VIDEO]Tuesday, June 12, 2012, 8:39 AM ET|Posted by Will Richmond
At the recent Cable Show, John Holobinko, VP of Strategy for the Network Infrastructure Group of Motorola Mobility, stopped by for a brief video interview. We primarily discuss "nDVR" which Motorola was demonstrating at the show. nDVR allows viewers to record programs and store them in the network/cloud, vs. locally on their own DVRs. The obvious benefit to the viewer is not having to worry about limited storage capacity. In addition, as John explains, nDVR also opens up out-of-home, multi-device on-demand viewing. It also offers operational improvements for the pay-TV operator and new ad opportunities for content providers. Watch the interview below (6 minutes, 6 seconds).