JWT's Mike Wiese Explains Role of Branded Entertainment [VIDEO]Friday, February 7, 2014, 10:17 AM ET|Posted by Will Richmond
While at NATPE last week I did a short video interview with Mike Wiese, director of branded entertainment for JWT New York. In the interview Mike talks about how clients are approaching branded entertainment projects, how these align with traditional paid advertising, how one of his clients, Macy's, is succeeding and where branded entertainment is heading in 2014.
The edited interview is below and runs 5 minutes, 47 seconds.
Categories: Branded Entertainment