Tuesday, May 12, 2009, 9:04 AM ET|Posted by Will Richmond
Jambo Media has moved video syndication another step forward with the official release of "Jambocast," an all-in-one video syndication platform. Jambocast, which is available for white-label licensing, essentially allows vertically-focused web sites to build out their own private video syndication networks. For web site that either don't have their own video, or want to augment what they do have, syndicating video into their sites is a great option. Jambo's CEO Rob Manoff recently explained to me how Jambocast works.
Jambocast follows on the company's success with its own video syndication network, Jambo Video Network (JVN). According to comScore, JVN ranked #18 in March '09, with 9M unique visitors and 37M video streams (U.S. only). As Rob noted, JVN has taught the company a ton about what's required to build and run a syndication network, lessons it has incorporated into the development of Jambocast.
First and foremost is the importance of offering a comprehensive solution. Rob explained that what he sees as unique about Jambocast is that it offers each piece part of what a syndicator would need - a "video syndication network-in-a-box." Customers get a customizable video player, ad management (which is also integrated with 3rd party ad networks), publisher/syndication management, content management and tracking/reporting. Jambocast's goal is to make it easy to get up and running and start making money. As Rob says, "we're a bunch of ad network guys building a video network with an ad network mentality."
Jambocast also responds to what content providers have been telling Jambo for a while: they want full control of where their content resides. Though embedding has become highly popular, Rob sees Jambocast as the "anti-embed alternative," for content providers who want hyper-distribution, but without risk of their brands ending up in undesirable places. Jambocast's syndication management features give web sites the tools to offer 3rd party content providers comfort.
Jambocast is getting quick traction - customers on board include Mondo Media (adult animation), KidsTube (video aggregator for kids), a large pet-related site (undisclosed for now) plus 6-8 others signed up, but also not yet disclosed.
Jambocast is a classic example of how syndication is continues to permeate the broadband video ecosystem. Though it's distinct, I'd put Magnify.net and KickApps in a somewhat similar orbit, with the former placing more emphasis on UGC and the latter more on social media features. Yet all are part of what I refer to as the Syndicated Video Economy, which continues to grow in influence. Having already made its own syndication network profitable, Jambo is now also going to help others do the same.
What do you think? Post a comment now.
(note: Jambo Media is a VideoNuze sponsor)
Categories: Syndicated Video Economy