Friday, August 12, 2022, 11:34 AM ET|Posted by Will Richmond
On this week’s episode of Inside the Stream nScreenMedia’s Colin Dixon and I discuss Disney’s direct-to-consumer (D2C) performance in its fiscal third quarter, ending July 2, 2022 and the impact of upcoming price increases across all of its streaming services. Disney now has over 221 million streaming subscribers of which 152.1 million are Disney+ subscribers (up 14.4 million in the quarter).
But these Disney+ subscribers will see their monthly fee increase by 38% in December, from $7.99 to $10.99, no doubt causing higher churn. Disney hopes to offset this with its new ad-supported “Disney+ Basic” tier which will run $7.99 per month. Hulu will increase by $1 per month to $7.99 and ESPN+ will increase by $3 per month to $9.99 as previously announced. Colin and I explore all these changes and what impact they’re likely to have (and Colin has a nice recap of the changes).
Listen to the podcast (24 minutes)