Inside the Stream Podcast: Interview with Trusted Media Brands President/CEO about Jukin Media Deal and Industry TrendsFriday, September 24, 2021, 10:36 AM ET|Posted by Will Richmond
Welcome to this week’s edition of Inside the Stream, the podcast where nScreenMedia’s Chief Analyst Colin Dixon and I take listeners inside the world of streaming video.
This week we’re really excited to have Bonnie Kintzer, President and CEO of Trusted Media Brands, join us on the podcast. TMB has a storied history as the owner of The Readers Digest, but more recently it has become a player in online media and digital video. Properties like “Taste of Home” and “Family Handyman” have evolved to have strong online presence online where they drive value from advertising, subscriptions and commerce.
Now TMB is planning for these and other of its brands to have a much bigger presence in CTV and streaming, following TMB’s acquisition of Jukin Media in August. Bonnie explains exactly what motivated TMB, the value she anticipates being created, the role of dedicated OTT channels going forward and where commerce fits into the plan. Bonnie also discusses the essential role of first-party data and how TMB/Jukin are leveraging it across properties. Last but not least, Bonnie discusses the broader marketplace and the best practices a publisher like TMB is pursuing to ensure long-term success in online and CTV.
Listen in to learn more!