We are less than a week from ELEVATE: Online Video Advertising Summit, next Tuesday, June 7th, in NYC, and momentum is building. There are now over 400 industry executives registered, and the program is 100% complete, with over 50 different speakers appearing on more than 20 individual sessions throughout the day. If you're an online video ad industry executive or an executive in the larger online video industry, ELEVATE will be the place to be next Tuesday.
There are executives signed up from many of the world's leading brands, agencies, content publishers, technology providers and other ecosystem participants. Here's a sampling of some of those registered - from brands: Bank of America, Bose, General Mills, GlaxoSmithKline, L'Oreal, Pepsi, Pfizer, Unilever and others, from agencies: Digitas, Hill Holiday, Horizon Media, Ketchum, Mediacom, Mediavest, Ogilvy, Publicis, RG/A, Wieden + Kennedy and others, from content publishers: A&E, ABC, CBS, Fox, NBCU, Gannett, MTV, Rodale, Scripps, Sony Music, Sony Pictures, The New York Times, The Weather Channel, Univision, Warner Bros, WebMD and others. In addition to all of these executives, many industry technology providers will be in attendance (including ELEVATE's 26 sponsors) along with investors, analysts, press, etc. In short, it will be a vibrant, diverse group, providing outstanding networking.
The action-packed program is also now fully locked in. There are over 50 industry executives speaking at ELEVATE, across 20+ sessions. Throughout the day, attendees will hear from industry thought-leaders about how they are capitalizing on online video advertising, with topics including what’s working and what's not, how to measure success and ROIs, multi-platform delivery, evolving formats, and how agencies view online video ad buying, plus much more. Emerging opportunities such as "Earned Media," "Branded Entertainment," "Marketplaces," and adjacent mobile video advertising, are also on the agenda.
At ELEVATE, we'll also focus on larger industry drivers such as TV Everywhere, independent, web-only video production and device proliferation. Technology innovation is a key part of ELEVATE and a number of industry CEOs will present their breakthrough new products and their potential impact. In addition, many of ELEVATE's sponsors will also have table-top exhibits to see product demos and gather information.
In short, ELEVATE will be a great place to learn about monetization and forge new relationships with industry peers, including brands, advertising agency executives, content publishers and technology providers. I hope to see you there!
VideoNuze is the authoritative online source for original analysis and news aggregation focused on the burgeoning online video industry. Founded in 2007 by Will Richmond, a 20-year veteran of the broadband, cable TV, content and technology industries, VideoNuze is read by executive-level decision-makers who need to get beyond the standard headlines and achieve a deep understanding of online video’s disruptive impact.