We've added a new morning session, "Content Publishers Crack the Code on Video Success," in which we'll hear from leading publishers and technologists about how their video initiatives are becoming increasingly sophisticated, particularly with regard to discovery, recommendations and advanced monetization. The panel includes:
- Kevin Krim - Global Head of Bloomberg Web Properties - Doug Knopper - Co-Founder and Co-CEO, FreeWheel - Adam Singolda - CEO and Founder, Taboola - David Eun - Former President of AOL Media and Studios (moderator)
We've also added an afternoon session, "Making Ad-Supported, Independently-Produced Video Profitable" in which we'll focus on how a new breed of video content producers are mastering the art of creating video specifically for the web - and making it profitable. This session includes:
- Raj Amin - CEO and Co-Founder, HealthiNation - Ron Bloom - Chairman and Co-Founder, MEVIO - Joanne Bradford - Chief Revenue Officer, Demand Media (and a moderator TBD)
Stay tuned as we'll be announcing more sessions and speakers next week, including a very special closing session.
On the partner front, I'm also pleased to announce that Viewable Media, the recently-announced video ad network from analytics powerhouse Visible Measures has come on board as a Premier Partner. In addition, Brightcove, a leading online video platform, Conviva, an online video delivery optimization provider and Taboola, which powers customized video recommendations, have all joined as Headline Partners, as has AmLaw 100 law firm Sheppard Mullin. We are delighted to have support from all of these partners, as well as the many others that I have announced previously.
ELEVATE promises to be an action-packed day, jammed with terrific learning and networking. For executives in the online video industry at major brands, agencies, content publishers, technology providers and other stakeholders, ELEVATE is fast becoming a must-attend event!
VideoNuze is the authoritative online source for original analysis and news aggregation focused on the burgeoning online video industry. Founded in 2007 by Will Richmond, a 20-year veteran of the broadband, cable TV, content and technology industries, VideoNuze is read by executive-level decision-makers who need to get beyond the standard headlines and achieve a deep understanding of online video’s disruptive impact.