Video ad technology provider and ad network YuMe is rolling out 2 new mobile ad formats today for use with video played on iOS devices. Both run prior to the video content. Ed Haslam and George O'Brien from YuMe showed them both to me while at NewTeeVee Live yesterday. The "Mobile Connect" unit provides a full-screen video ad which has overlaid icons to link to social media sites, or calls to action like coupons or requesting more information. The "Mobile Billboard" unit is a full-screen display or rich media ad that allows the user to click to watch video and be exposed to other calls to action.
The new mobile video units are available through an SDK with YuMe's ACE for Publishers ad management platform and can be used with YuMe's ad network or other ad networks or direct sales. The ACE platform auto-detects if an iOS device is being used and serves the appropriate ad. Consolidated reporting with online video placements is available for both advertisers and publishers. YuMe's units are further evidence of the mobile video's growth and appeal for both advertisers and publishers.
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