I’m pleased to present the 359th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.
This week Colin and I interview Arielle Sumits, who is the senior analyst and founder of Cisco’s Visual Networking Index (“VNI”), which has become the gold standard for forecasting data traffic on fixed and wireless networks globally. The interview is focused on mobile video, which the latest VNI forecasts will account for 78% of mobile traffic in 2021.
Arielle shares many insights about what’s driving mobile video as well as the nuances of the market. We dive into the role of smartphones, the trend toward unlimited data plans by mobile carriers, the impact of “reverse migration” from WiFi networks, how video applications like social, live-streaming and long-form viewing will grow, which companies are driving mobile video content usage, how zero-rating will impact mobile viewing, 5G’s rollout schedule and lots more.
Overall, Arielle provides terrific context on mobile video’s future and her comments reinforce my belief that mobile video is at a tipping point.
Listen in to learn more!
Click here to listen to the podcast (32 minutes, 26 seconds)