The program is now finalized for VideoSchmooze: NYC Online Video Leadership Forum on Wed. morning, Nov. 30th at the Harvard Club of NYC and I'm thrilled with the range of senior executives participating and perspectives that will be represented. HBO, YouTube, Comcast, CBS, Roku, Yahoo and other industry-leading companies will take part in three different sessions between 8am-11am that will be interactive and highly engaging.
What's particularly exciting to me is that many of the participating companies have announced ground-breaking online video initiatives in just the last few weeks, making VideoSchmooze sessions incredibly timely. For example, HBO and Roku announced that HBO GO would soon be available on the Roku streaming player, YouTube unveiled a huge array of original channels and said that 50% of the in-stream ads it serves now skippable, Yahoo introduced a slate of its own original shows and partnered with ABC News, and Comcast announced that its Xfinity on Demand service will soon be available on the Xbox 360. And of course all of this is just the tip of the iceberg of what's happening in the online video market.
As a little extra incentive to take advantage of the early-bird discount, and in the spirit of the holiday season, all early attendees will be entered a drawing to win one of two Roku players and an HBO DVD gift basket (thanks Roku and HBO). VideoSchmooze is made possible through the generous support of lead sponsors FreeWheel, Irdeto and Tremor Video plus supporting sponsors Akamai Technologies, Innovid, One Touch Intelligence and TidalTV.
Since its launch last February, HBO GO has raised the bar on how to succeed with TV Everywhere, whether online, on iOS devices or soon on Roku, Xbox, Samsung connected TVs, and others. With over 1,400 titles now available and over 4 million downloads of its app, HBO GO delivers significant new value to subscribers looking for anytime, anywhere access. In this session, get an update on HBO GO’s strategy, milestones, and lessons learned, plus how it’s staying one step ahead of a variety of competitors and what’s coming next.
Presenter: - Eric Kessler - Co-President, HBO
Fireside chat and audience Q&A: - Eric Kessler - Co-President, HBO - Will Richmond – Editor/Publisher, VideoNuze (moderator)
Online Video Advertising: Opportunities and Challenges 2012 9:00am - 9:45am
Online video advertising is booming as brands and agencies embrace its superior targeting, measurement and interactivity. But key challenges remain as online video advertising tries to shift dollars from traditional TV ad spending. This panel examines where online video advertising is heading in 2012 and what must be done to achieve its full potential.
- Tracey Scheppach - SVP, Innovations Director, VivaKi, Starcom Mediavest - Suzie Reider - Head of Ad Sales YouTube & Google Display - Andrew Snyder - Executive Director, Content Solutions, Yahoo! - Brent Horowitz – VP, Business Development, FreeWheel - Bill Lederer - CEO, Kantar Video (moderator)
Video Landscape Decoded: VideoHub Demo 10:05am – 10:15am
VideoHub, a division of Tremor Video, is a first of its kind analytics console that helps marketers and agencies monitor the complex video ecosystem to dynamically match ads with content and viewers, deliver upon marketing goals, and maximize brand impact. In this demo and presentation learn VideoHub delivers unprecedented insight into video ad campaigns’ performance.
- Anthony Risicato - GM, Platforms, Tremor Video
Delivering Value for the Multi-Platform Viewer 10:15am - 11am
Consumers want anytime, anywhere and any device access to their favorite video. So top content providers and distributors are investing heavily in multi-platform video experiences, and are beginning to see real success. In this session, panelists representing all perspectives in the ecosystem – pay-TV operator, content, devices and technology - will share their insights on what’s working and what’s not. Topics will include changing consumer preferences/behaviors, business models, devices/user experience, rights issues, video discovery, security, and more.
- Marc DeBevoise - SVP/GM, CBS Interactive (Entertainment division) - Jim Funk - VP, Business Development, Roku - Marcien Jenckes - SVP/GM, Video Services, Comcast Cable - Jan Steenkamp - VP, Business Development and Sales, Irdeto - Will Richmond- Editor/Publisher, VideoNuze (moderator)
VideoNuze is the authoritative online source for original analysis and news aggregation focused on the burgeoning online video industry. Founded in 2007 by Will Richmond, a 20-year veteran of the broadband, cable TV, content and technology industries, VideoNuze is read by executive-level decision-makers who need to get beyond the standard headlines and achieve a deep understanding of online video’s disruptive impact.