Comcast is continuing to add programming choices to its X1 set-top boxes, this morning announcing that the Sling TV international app will be made available. Sling TV international offers live and on-demand streaming of over 395 different networks, spanning 21 different languages. Pricing starts at $10 per month and new users can sign up on X1.
The addition of Sling TV international follows Comcast adding Netflix, YouTube, Pandora and NPR One to X1 over the past 6 months. Because X1 has a broadband connection and can run apps, it’s critical to Comcast’s strategy of bridging online content with traditional TV content. Late last year Comcast also announced deals with AMC and FX to offer subscription, ad-free services from both networks, exclusively for X1 subscribers.
Comcast ended 2017 with approximately 21.3 million subscribers and said around 60% of them have an X1 set-top box. I was one of the earliest users of X1 and have been bullish on it from the start. To get a sense of how good the X1 integrations of third-party apps have been, here is a short video demo I did of how Netflix works on X1.