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Advertiser Perceptions

VideoNuze Posts (1 item)

  • Research: Advertisers Pursuing Cross-Channel Buys, But Measurement Challenges Remain Posted on 06-28-2018

    A survey conducted by 4C and Advertiser Perceptions indicates that ad buyers are pursuing cross-channel campaigns but remain challenged by a lack of unified measurement. The survey, of 300 ad...

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Related News (4 items)

  • Measurement: Advertisers Least Satisfied With Digital Video, Linear TV, Digital Audio Mediapost - 09-13-2021
  • More Data Shows Spending Has Hit Bottom, Q3 Is Effective Rebound For U.S. Ad Economy Mediapost - 06-09-2020
  • Two-Thirds Of Ad Execs Anticipate Lower 2021 Ad Budgets Due To Pandemic Mediapost - 03-25-2020
  • Majority Of Ad Execs Plan Converged TV/Video, But Buy It Separately Mediapost - 05-30-2018
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