Advertiser Perceptions
VideoNuze Analysis (1 item)
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Research: Advertisers Pursuing Cross-Channel Buys, But Measurement Challenges Remain
Posted on 06-28-2018
A survey conducted by 4C and Advertiser Perceptions indicates that ad buyers are pursuing cross-channel campaigns but remain challenged by a lack of unified measurement. The survey, of 300 ad...
News from Around the Web (3 items)
- More Data Shows Spending Has Hit Bottom, Q3 Is Effective Rebound For U.S. Ad Economy Mediapost - 06-09-2020
- Two-Thirds Of Ad Execs Anticipate Lower 2021 Ad Budgets Due To Pandemic Mediapost - 03-25-2020
- Majority Of Ad Execs Plan Converged TV/Video, But Buy It Separately Mediapost - 05-30-2018
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