VideoNuze Posts (2 items)
Media Buyers: Ditch the Whitelist
Posted on 10-23-2015
In today’s programmatic video buying landscape, the ‘whitelist’ rules. The whitelist is god and the blacklist is a demi-god. Media planners and data analysts run daily reports to figure out...
Viewability: Frack That!
Posted on 09-17-2015
Digital Video Fracking for the Viewability Age Since early 2015, digital video media buyers have felt tremendous pressure to deliver “viewable” impressions. Advertisers want to know, “Was my ad...