VideoNuze Posts (3 items)
Extreme Reach Closes $485 Million DG Deal, Positioning Itself for Multi-Screen Advertising Era
Posted on 02-10-2014
Extreme Reach has closed its $485 million acquisition of DG's TV ad business, approximately 6 months after announcing the deal. Extreme Reach's CEO and co-founder John Roland told...
Extreme Reach Buys DG's TV Ad Business For $485 Million, Fusing TV and Online Video Ad Delivery
Posted on 08-13-2013
TV advertising and online video advertising are taking a big step toward being integrated today, as a result of a deal that Extreme Reach has struck to acquire DG's...
Extreme Reach Launches First Integrated Reporting for TV and Online Video Ad Campaigns
Posted on 03-07-2013
Another milestone today in advertisers' ongoing quest for clearer insights into how their TV and online video ads perform together: Extreme Reach, a company that until now has mainly...