Technology

Mediaocean’s GM, Verification Outlines New Paradigm for CTV Advertising Transparency Posted on 11-12-2021
Mediaocean’s GM, Verification Asaf Greiner outlines a new paradigm for CTV advertising transparency in a 10 minute interview with me below. Asaf discusses one of the key issues in...
IRIS.TV and SpotX Bring Contextual Targeting Segments to CTV Posted on 06-07-2021
IRIS.TV and SpotX (part of Magnite) announced this morning they’re partnering to offer industry-standard contextual targeting segments to SpotX’s video ad supply. The move will give ad buyers the...
Extreme Reach Acquires Adstream to Streamline Marketing Workflows Posted on 04-20-2021
Extreme Reach is acquiring Australia-based Adstream to create a comprehensive platform that will streamline workflows for global brands activating video campaigns across devices and services. The combined...