Analytics

Inside the Stream: Antenna’s Subscriber Views Exposes Programming’s True Value Posted on 10-17-2025
Antenna’s CEO Jonathan Carson joins us this week to explain his firm’s new product, Subscriber Views, which reveals programming’s true value for streaming services. Subscriber views marries licensed ACR...
Research: CTV Ad Frequency Problem is “Highly Exaggerated” Posted on 07-20-2021
At VideoNuze’s Connected TV Advertising Summit last month, one of the issues most often raised by speakers was frequency. Sometimes speakers articulated the issue through their lens as an industry...
Nielsen Launches Streaming Video Ratings Service Posted on 04-22-2021
Nielsen has launched Nielsen Streaming Video Ratings to provide total viewership and audience demographic insights such as race/ethnicity, household income, device types inside the home and location. The data...