Analytics
VideoNuze Analysis (51 items)
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Vevo Enlists iSpot for CTV Measurement
Posted on 03-02-2021
Music video network Vevo has chosen ad measurement provider iSpot to quantify connected TV audiences and authenticate the incremental reach of advertisers’ campaigns running on Vevo. CTV has been...
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Tubular-Backed Global Video Measurement Alliance Adds Members
Posted on 01-28-2021
The Global Video Measurement Alliance (GVMA) has added four new members, BBC Studios, WildBrain Spark, Digitas and Weber Shandwick. GVMA is an industry coalition backed by Tubular Labs to standardize...
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iSpot Enhances Unified Ad Management With Person-Level Data
Posted on 12-09-2020
TV ad measurement provider iSpot has enhanced its unified ad measurement capability allowing brands to more accurately gauge incremental reach and effectiveness of cross-screen campaigns. iSpot has integrated demographic...
News from Around the Web (293 items)
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- Twitter Integrates With Nielsen In Bid For TV Dollars AdExchanger - 04-08-2021
- Nielsen, TV Networks in Showdown Over Counting Viewers Amid Pandemic Variety - 04-07-2021
- EDO Teams With Univision To Launch New AVOD Measurement Solution AdExchanger - 03-16-2021
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