Apps

New Watchworthy App Surmounts Peak TV Confusion Posted on 03-23-2020
A new app called Watchworthy is the antidote for viewers who are overloaded by the bewildering array of program choices in the Peak TV era. Watchworthy, introduced...
NBCU’s WatchBack App Offers Intriguing New Spin on Viewing Behaviors Posted on 10-09-2018
Last Friday, NBCUniversal officially launched WatchBack, an iOS-only video app that’s meant to gather data on viewing behaviors while offering users a broad range of content and the opportunity to...
Disney's Multi-App Approach is Forward-Looking and Savvy Posted on 08-09-2018
On Disney’s earnings call earlier this week, CEO Bob Iger was asked about the company’s video app strategy - would it be interested in launching one big “aggregated” app...