Devices

Linear TV is Dead. Just Don’t Tell Jukin Media. Posted on 03-04-2020
After the Democratic Party primary results last night, lots of heads are spinning this morning, including mine. But my head was already spinning yesterday afternoon. Here’s why: In the...
Research: Connected TV Ad Impressions Share Settles Into 50% Range, For Now Posted on 02-26-2020
Extreme Reach has released its Q4 and full year 2019 Video Benchmarks Report, finding, among other things, that connected TV (CTV) has settled into a range of approximately 50%...
Beachfront, Beeswax and LiveRamp Team Up for Targeted CTV Ads Posted on 02-25-2020
Connected TV advertising has a mile-wide opportunity ahead, but there are a few critical challenges that loom, including viewer privacy, lack of cookie-based targeting and cross-screen identity management. There...