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Analysis for 'Penguin Group'

  • Starz Pursues Digital Sampling for "Pillars" Series

    You may have noticed a lot of recent promotion for Starz's current mini-series, "The Pillars of the Earth," based on the book by Ken Follett. A key part of Starz's promotional efforts for this $40 million production is "digital sampling."

    Starz has made the first 2 episodes of the 8-part series available on multiple outlets including free on demand for digital subscribers of major cable operators like Comcast, Time Warner Cable, Cox and others, totaling 61 million subscribers. They are also available on DirecTV's in-house channel 101. And they are available online for Comcast's Fancast users and also on Netflix (where I happened to notice them).

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