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24/7 Real Media Acquires Panache As Video Ad Consolidation Continues
24/7 Real Media, part of global advertising powerhouse WPP, has acquired video ad technology firm Panache, the latest deal in a wave of consolidation sweeping through the online video advertising technology industry.
Steve Robinson, Panache's CEO and co-founder, told me this morning that the companies have been working together on mutual customers for a while. Panache brings its work flow, analytics and innovative Ad Catalog, which includes 25 video ad formats, which will be integrated into 24/7's Open AdStream. The first version of the new joint solution will be brought to market in Q1 '12.
Categories: Advertising, Deals & Financings
Topics: 24/7 Real Media, Panache
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