Posts for 'LongTail Video'

  • LongTail Video Updates Corporate Name to JW Player

    When your flagship product's name becomes far better known than your company's name, it's likely time for a corporate identity makeover. That's the logic behind LongTail Video's official name change today to "JW Player" as company CEO Dave Otten told me last week. JW Player is the company's hugely successful video player, now used by over 2 million sites. The company has also changed the name of its online video platform, Bits on the Run, to "JW Platform."

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  • 3 Video Predictions for 2012: LongTail Video's Dave Otten

    Following are 3 video predictions for 2012 from Dave Otten, CEO of LongTail Video, whose products include the JW Player, Bits on the Run, AddOns and the AdSolution.

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  • Targets Small to Mid-Sized Publishers With Hosted Video Solution

    LongTail Video, the company behind the free, hugely popular JW Player, has launched a public beta of, which includes a hosted version of the JW Player, a gallery of embeddable videos from 5Min (and others soon) and turnkey advertising. Dave Otten, co-founder and CEO of Long Tail, told me that with addresses small to mid-sized customers' demands for a solution that requires minimal technical expertise, offers easy access to premium content and provides incremental revenue. has been in private beta with 300 publishers for over a month.

    While allows publishers to insert URLs to their own videos (an upload option and other features are coming soon with the full integration of LongTail's Bits on the Run OVP product) to play within the hosted JW player, the main value proposition is gaining access to the 5Min videos, which are sorted by category and new revenue. A publisher can simply grab the "Arts" or "Business" channels and a curated set of up-to-date videos from various 5Min content partners will be available on its site.

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  • JW Player is Now Downloaded 15,000 Times a Day; Being Positioned as "WordPress for Video"

    Yesterday I had a chance to catch up with Dave Otten, CEO of LongTail Video, who told me that the company's JW Player is now being downloaded 15,000 times a day, and is live on 1.3 million sites globally. Dave estimates that 7-10 billion video streams are consumed via JW Player monthly, a sizable portion of the approximately 90 billion streams he estimates are delivered globally each month.

    If you're not familiar with the JW Player, it is an open source video player that was developed back in 2005 by Jeroen "JW" Wijering and was used by YouTube as its first player. Dave said the player's growth has come purely through viral distribution and he thinks of it as "WordPress for video" (WordPress is the widely-used open source blogging platform). Dave believes JW Player's fast growth reflects the broadening appeal of online video beyond the traditional media industry. Many downloads are for first-time video users looking for an inexpensive solution to get them started (though few have graduated to other players even as their volume has scaled).

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