A partnership announced yesterday between SundaySky and StudioNow is another great example of how video is being used to innovate traditional ways of doing business. For those not familiar with either company, SundaySky's technology platform, which I last wrote about here, creates real-time, personalized videos at scale using templates and data feeds, and StudioNow (which is part of AOL's Advertising.com division) offers distributed video production and syndication services.
The partnership creates a new sales channel for SundaySky, while enhancing the range of services StudioNow can offer its clients. As SundaySky's president and CRO Jim Disco explained to me yesterday, the exciting part is how SundaySky's technology is being innovatively applied and the new value it creates for customers like real estate service provider ListingBook, which was also announced yesterday.
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