Tom Hanks Hits the Web with New Talk ShowFriday, January 28, 2011, 10:47 AM ET|Posted by Will RichmondOnline video continues to attract more mainstream Hollywood talent and the latest is Tom Hanks, whose company Playtone, this week launched "The Three Minute Talk Show" hosted by comedian Barry Sobel. I watched the the first couple episodes and was impressed (an you have to love the little 3-minute countdown icon in the lower right corner). It's a little manic, but the fast pace holds the viewer's attention. Hanks appeared on the first episode and actor Bryan Cranston on the second. The show is part of Lexus' LStudio, so presumably there won't be any additional advertising. As connected devices proliferate, this is the kind of high-quality content that will play well for couch potatoes.
Categories: Indie Video
Topics: Lexus, LStudio, Tom Hanks
Lexus Latest to Launch its Own ChannelThursday, January 25, 2007, 5:41 PM ET|Posted by Will Richmond
In yet another great example of how brand marketers are embracing broadband to build closer relations with their customers and prospects, Adweek carried this story today about Lexus launching its own channel this summer. The channel is being desigend to create a "parallel with the character of the brand," according to Lexus national interactive and contextual marketing manager Brian Bolain.
Categories: Brand Marketing