Penthera leaderboard - 3-10-20
  • Lexus Latest to Launch its Own Channel

    In yet another great example of how brand marketers are embracing broadband to build closer relations with their customers and prospects, Adweek carried this story today about Lexus launching its own channel this summer. The channel is being desigend to create a "parallel with the character of the brand," according to Lexus national interactive and contextual marketing manager Brian Bolain.


     
  • Penthera full banner - 3-10-20

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