Wednesday, July 28, 2010, 9:14 AM ET|Posted by Will RichmondPHILO, a startup social television platform, is announcing this morning that it has closed its first round of institutional financing from North Bridge Venture Partners and DFJ Gotham Ventures. The size of the round wasn't disclosed. PHILO has also updated its iPhone and iPod Touch app and launched its web app. I talked to David Levy, CEO and co-founder yesterday to learn more.
Whereas the first wave of social media was about connecting friends, David sees PHILO fitting into the second wave, which is focused on connecting people to places, things, and in PHILO's case, TV programs. Foursquare, Gowalla and others have popularized the idea of using a mobile device or web application to "check-in" to places and events, so that friends and others can see what you're doing. Higher degrees of engagement such as commenting then lead to various types of rewards, which confer status among the community of users.