Wednesday, July 6, 2022, 11:56 AM ETPosted by:Johanna Bergqvist
VP of Strategic Partnerships, EX.CO
As CPMs continue to fall and cookies sunset, digital publishers are under more pressure to monetize content. This can put sales, product, and editorial teams at odds, especially when it comes to video content, particularly on mobile, where two-thirds of all video is displayed. But are these teams really after different things?
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