Thursday, March 25, 2021, 11:58 AM ETPosted by:John Peragine
CRO, Audience Town
Streaming video has transformed the TV landscape. Many audiences that once watched linear TV through an antenna or cable box have now “cut the cord” and view content exclusively through services like Roku, Hulu and Youtube.tv.
CTV is making inroads across all audiences. What was first the domain of local retailers and direct-to-consumer online brands has now expanded to include a broad range of advertisers, including real estate companies. Consider the following numbers:
Topics: Audience Town
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