Penthera leaderboard - 3-10-20

Analysis for 'Watchworthy'

  • New Watchworthy App Surmounts Peak TV Confusion

    A new app called Watchworthy is the antidote for viewers who are overloaded by the bewildering array of program choices in the Peak TV era. Watchworthy, introduced by Ranker, the fan-rankings company, asks for a minimal 30-60 second investment of the user’s time upfront so it can start making program recommendations. Viewers are quickly shown a sequence of images for existing programs. Then like a dating app they swipe left/right (or thumbs up/thumbs down) to indicate their preference if they’re familiar with them.

    Those preferences and the programs’ attributes are analyzed against data gleaned from a billion preference votes that have been cast on Ranker over the years to generate the recommendations. Clark Benson, CEO of Ranker, told me in a briefing that there are currently 100-120 programs that viewers can cast preferences on in the upfront process, which can then be translated into recommendations from a pool of 7,000-12,000 different shows.

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  • CTV Ad Summit - full banner - 4-27-20
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