Thursday, April 6, 2017, 9:05 AM ET|Posted by Will Richmond
If you’ve spent any time browsing web sites, you have no doubt seen an outstream video ad embedded in a text-oriented web page. Outstream ads have become extremely popular because they allow publishers to tap into high video CPMs without having to actually create or syndicate video.
Now a new study from French adtech provider Sublime Skinz, conducted by Ipsos, reveals that outstream ads may also outperform traditional pre-roll ads, which are the industry’s workhorse unit. Ipsos queried 600 US adults on various metrics comparing pre-rolls with Sublime Skinz’ “Video Skinz” unit.
Topics: Sublime Skinz
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