Last Thursday Amazon announced Anime Strike, its own branded SVOD service, available to Prime members in the U.S. for $4.99/month. Anime Strike is the first SVOD service from Amazon (aside from its flagship Prime Video service), and based on an interview I did with Michael Paull, VP for Amazon’s Channels program, it won’t be the last. Rather, Anime Strike is the latest signal of Amazon’s ever-expanding video ambitions.
The Channels program itself (which launched in December, 2015 and was originally called the Streaming Partners Program), has grown by leaps and bounds, and now includes over 100 different SVOD services that Prime members can easily add, with all video viewable in the Prime Video app across devices. For content providers, Amazon handles all hosting, delivery and billing, in exchange for a revenue share.