Wednesday, April 13, 2016, 10:29 AM ETPosted by:Heather Robertson
Director of Video, Centro
Many brands are overlooking a major opportunity to increase their ad revenue: connected TV.
While research from eMarketer shows that this medium has already taken up residence in more than half of American households and is expected to be in 60 percent by 2019, connected TV remains a forgotten screen among many marketers and media buyers. Yet brands that learn how to effectively incorporate connected TV into their advertising campaign strategies stand to achieve significant competitive advantages.
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