I've often said that there is no single industry more impacted - one way or another - by the rise of online video than the cable TV industry, including both operators (e.g. Comcast, Time Warner Cable, etc.) and programmers (e.g. Disney, Viacom, etc.). While some see massive disruption ahead for cable, in the form of rampant cord-cutting, others see an industry that has covered all the angles and is well-positioned for ongoing success regardless of which way consumer and technology winds blow.
What is for sure is that cable is in the middle of the action in every possible way when it comes to online video - from providing broadband service to tens of millions of viewers that enables online video consumption, to deriving billions of dollars of multichannel subscription fees that many OTT companies are so eager to disrupt, to supplying the popular programs that have powered the rise of services like Netflix.
This week, as the industry gathers for its annual Cable Show, here is my perspective on the industry's top 3 opportunities and challenges due to the rise of online video:
Topics: Cable Show