Reuters has taken the wraps off of Reuters TV, a new iPhone-exclusive app that the company is positioning as "a revolutionary mobile TV news service….aimed at a growing segment of the informed, mobile and engaged consumers in their 30's and 40's who value authentic video storytelling and are too busy to watch traditional TV news."
While Reuters TV is hardly the first provider to offer mobile video news (see, for example, Newsy and NowThis News), it is yet another sign of the growing influence mobile is having as a platform for all kinds of video-centric news apps. Just last week, Snapchat introduced its elegant, and video-rich "Discover" feature, also targeting younger users who have no affinity for traditional TV news. This is a demo that BuzzFeed, in particular, has successfully targeted with its video-rich mobile app.
Categories: Mobile Video
Topics: Reuters TV