Following is a contributed post by Mio Babic, who is the founder and CEO of iStreamPlanet, the leader in live linear streaming solutions including the soon to be released Aventus live video workflow solution.
Multiscreen Live Linear - Consumer Values and Perceptions
by Mio Babic
Recently iStreamPlanet partnered with The Diffusion Group to better understand the opportunity in delivering a multiscreen live linear experience to multiple devices. As digital media innovators it’s easy for us to get excited about moving the technology forward, and while we see 24/7 live linear streaming as the next step in the OTT evolution, we wanted to verify that we are creating technology for an experience that consumers desire, and therefore profitable for our customers in the media industry.
Categories: Live Streaming