Mobile ad platform Opera Mediaworks has launched Opera House, a creative studio, to help brands and agencies create compelling mobile video ads based on best practices and data. Opera House includes 60+ professionals around the world who will work with brands and agencies to help optimize mobile video campaigns for mobile’s unique features such as the camera, gyroscope, vibration and GPS.
Beyond creative and technical development assistance, Opera will also test the campaigns at increasing scale and across multiple devices to ensure successful launch. Specific ad unit executions could include native video, short-form video and selfie ads.
Mobile video advertising is red-hot. According to Opera Mediaworks' new State of Mobile Advertising report, mobile video ad impressions in its network rose to 12.8% of all its impressions in Q1 '15, up from just 2.5% of all its impressions in Q1 '14. Mobile video advertising is also much more profitable than other formats, accounting for 55% of revenue delivered to publishers in Opera's ad network.