Thursday, January 29, 2009, 8:03 AM ET|Posted by Will Richmond
Yesterday I moderated a fun little panel at NATPE with Ben Relles, creator of the hugely popular "Obama Girl" site Barely Political and Obama girl herself, Amber Lee Ettinger. "Obama Girl" has been a huge success since launch (13 million + views of "I've Got a Crush on Obama" on YouTube alone). Obama Girl offers plenty of clues for aspiring broadband video producers.
Relles did "I've Got a Crush on Obama" for $2,500 and said he made back all of his money the second day of release through T-shirt sales. That's a lesson in being opportunistic about multiple revenue streams. He conceived and wrote the song and then found Amber through her web site. He signed her up on the spot at a local Starbucks. All of that of course shows that big budgets aren't necessarily required to make big hits (Hollywood, hint, hint). He advised that creating videos that fit into larger conversations already underway are key to success.
Now with Barely Political part of Next New Networks, Relles has cranked up video production and has NNN's ad sales team monetizing its streams alongside its other channels. To answer a question some of you may be wondering: Amber conceded she's never actually met Obama personally, but had cordial relations with his campaign staff. (Daisy has more here.)
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