CTV Ad Summit - leaderboard - 4-27-20

Analysis for 'GoPro'

  • GoPro's Nascent Media Business Up in the Air After Sales Collapse and Leadership Change

    In case you missed it, GoPro released disastrous Q4 and full year 2015 earnings estimates late yesterday, acknowledging once and for all that its new HERO4 Session was a holiday season dud, even at its reduced price. In addition, GoPro said it would cut its staff by 7% and that SVP, GoPro Entertainment, Zander Lurie was stepping down after just 13 months (he’s moving to a board position at GoPro and becoming CEO of SurveyMonkey).

    All of these moves raise the question about what is to become of GoPro’s much-hyped expansion into the media business.

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  • CTV Ad Summit - full banner - 4-27-20
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